A clear version of Coke Zero would probably be successful if it was positioned as the only clear diet cola on the market.

Name: A clear version of Coke Zero would probably be successful if it was positioned as the only clear diet cola on the market.
Brand: Quizplus
Rating: 4.9 (30 reviews)

Question

Quizplus · Accepted Answer

Positioning assumes that consumers compare products on the basis of important features.Crystal Pepsi failed because consumers perceived the "clear" positioning as more of a marketing gimmick than a benefit.

A Clear Version of Coke Zero Would Probably Be Successful