Coca-Cola was hoping that its customer's loyalty to drinking Diet Coke would easily transition to market share for Diet Coke Plus.

Question

Quizplus · Accepted Answer

Diet Coke Plus was a failure because customers were already satisfied with Diet Coke,and were not looking for soda to be "Healthy." However,Coca-Cola was hoping that the Diet Coke drinkers would be thrilled at the prospect of a healthier soda made by a company to which they were already a loyal.

Coca-Cola Was Hoping That Its Customer's Loyalty to Drinking Diet