Question 1

American Airlines and BMW Motorcycles are examples of:

Accepted Answer

Overt names directly describe the company or its primary business, making it clear what the company does. American Airlines is clearly an airline company, and BMW Motorcycles specifies that it deals with motorcycles, making both names overt.

Question 2

Which type of corporate name reveals what a company does?

Accepted Answer

Overt corporate names are explicit and reveal what a company does. They often include a keyword that indicates the nature of the business.

Question 3

When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. This is an example of:

Accepted Answer

The management team is attempting to rejuvenate the Holiday Inn's image by updating its decor and terminating contracts with proprietors who do not meet the new standards.

Question 4

When Hewlett-Packard's management team decided to alter the impression that the company was a staid company run by engineers into an ultimate lifestyle technology company in tune with pop culture is an example of:

Accepted Answer

The decision to change the perception of Hewlett-Packard from a staid company to a lifestyle technology company is an example of changing an image.

Question 5

Iconoclastic names:

Accepted Answer

Iconoclastic names do not necessarily reveal what the company does or contain recognizable words or word parts that imply what the company is about. Instead, they focus on being unique, different, and memorable, capturing the essence of the idea behind the brand.

Question 6

Which type of corporate name is unique, different, and memorable without suggesting the company's goods or services?

Accepted Answer

Iconoclastic corporate names are unique, different, and memorable without suggesting the company's goods or services. These types of names are often unexpected and can help a company stand out in a crowded market.

Question 7

Lucent Technologies and Google are examples of:

Accepted Answer

Lucent Technologies and Google are both conceptual names. A conceptual name is a type of brand name that is invented and does not have any real meaning behind it. These names are designed to evoke a certain image or feeling for the consumer, rather than describing what the company actually does.

Question 8

Which type of corporate name does not reflect the company's goods or services?

Accepted Answer

Iconoclastic corporate names are those that do not relate to the company's goods or services. Instead, they are unique and unrelated names that add a creative or powerful image to the company.

Question 9

Logos help with in-store shopping because:

Accepted Answer

Logos are recognizable symbols or designs that represent a brand, product or service. They are meant to be easily identifiable and memorable. By having a recognizable logo, shoppers may be more likely to choose a product associated with a recognizable brand.

Question 10

Which type of corporate name contains recognizable words or word parts that imply what the company is about?

Accepted Answer

The answer of Which type of corporate name contains recognizable...

Question 11

Overt names:

Accepted Answer

Overt names directly reveal what the company does, often using recognizable words or word parts that clearly indicate the nature of the business or its offerings.

Question 12

Which type of corporate name captures the essence of the idea behind the brand?

Accepted Answer

Conceptual names capture the essence of the idea behind the brand by representing a specific concept or idea, often through the use of metaphors or creative language.

Question 13

Implied names:

Accepted Answer

Implied names contain recognizable words or word parts that suggest what the company is about, making it easier for consumers to understand the business's focus or industry.

Question 14

Monster.com is an example of a(n):

Accepted Answer

The answer of Monster.com is an example of a(n):
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Question 15

Changing an image is most necessary:

Accepted Answer

Changing an image is most necessary when target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. This indicates that the current image is not resonating with consumers and needs to be updated to remain relevant in the market. The other options (A, B, and D) may also necessitate a change in image but are not as consistently necessary as the reasons mentioned in option C.

Question 16

The symbol used to identify a company and its brands is a(n)

Accepted Answer

A logo is a symbol or design used to identify a company and its brands, serving as a visual representation of the company's identity.

Question 17

Target's addition of designer product lines and advertising intended to raise the brand's prominence is an example of seeking to:

Accepted Answer

The answer of Target's addition of designer product lines and...

Question 18

Stimulus codability is:

Accepted Answer

Stimulus codability refers to the meaning and associations assigned to a brand by its customers. It is the consensually held meanings among customers which shape their perception of the brand. It is not a form of brand name, the perception that the brand is known or another name for product positioning.

Question 19

Federal Express and International Business Machines (IBM) are examples of:

Accepted Answer

Federal Express and IBM are examples of implied names because they suggest the nature of the business or service without explicitly stating it.

Question 20

Conceptual names:

Accepted Answer

The answer of Conceptual names:
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Quiz 2: Corporate Image and Brand Management