A sustaining innovation is one that initially provides a lower level of performance than the marketplace has grown to accept.

Question

Quizplus · Accepted Answer

A sustaining innovation is one that improves on an already accepted level of performance, not one that provides a lower level of performance. A sustaining innovation may not be a groundbreaking change, but it enhances or extends the capabilities of existing products or services.

A Sustaining Innovation Is One That Initially Provides a Lower