The diffusion of innovation theory states that adoption of any innovation happens all at once for all members of the targeted population.

Question

The diffusion of innovation theory states that adoption of any innovation happens all at once for all members of the targeted population.​​

Quizplus · Accepted Answer

The diffusion of innovation theory does not state that adoption of any innovation happens all at once for all members of the targeted population. Rather, it suggests that different members of a population adopt an innovation at different times and at different rates, based on their individual characteristics, perceptions, and social networks. The theory proposes five categories of adopters: innovators, early adopters, early majority, late majority, and laggards.

The Diffusion of Innovation Theory States That Adoption of Any