A fee system is much like that used by consultants or attorneys, whereby the advertiser and the agency agree on a fixed percentage of the media spending amount.

Name: A fee system is much like that used by consultants or attorneys, whereby the advertiser and the agency agree on a fixed percentage of the media spending amount.
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A fee system involves a direct payment for services, similar to a salary or hourly rate, rather than a percentage of media spending, which characterizes a commission system.

A Fee System Is Much Like That Used by Consultants