Scenario 2-3
ABC television network notified the Miss America Organization that it would not pick up the show for broadcast in 2005, leaving the pageant without a major broadcast outlet for the first time in 50 years. The news cannot have come as a shock to the Miss America Organization. A little more than a decade ago, the competition that started as an Atlantic City publicity stunt had grown to about 27 million viewers; in 2004, it drew a record-low 9.8 million, with the median age of the Miss America audience at 51. ABC paid $5.6 million for broadcast rights to the pageant in 2003. ABC, which took over the pageant after 30-year sponsor NBC bowed out, was not doing Miss America any favors airing it on Saturdays -- a low-viewership night. ("No More Miss America Pageantry for ABC," Washington Post.com, Lisa de Moraes,
October 21, 2004)
-(Scenario 2-3) The Miss America Pageant has had a struggle over the last few years in gaining the viewers and resulting ratings and advertising revenues from airing the program on network television. The board of directors of the pageant has considered simulcasting the event live on the Internet. What kind of organization might be helpful in planning the webcast?

Question

Quizplus · Accepted Answer

A consultant with expertise in webcasting and online broadcasting would be the most helpful in planning the webcast as they would have the necessary knowledge and experience to ensure a successful online broadcast. Advertisers and advertising agencies may be helpful in securing sponsorships and advertising revenue, but they may not have the technical expertise needed for the webcast. A creative boutique may be helpful in designing the visual elements of the webcast, but may not have the technical expertise needed for the broadcast itself.

Scenario 2-3 ABC Television Network Notified the Miss America Organization That It