Scenario 2-5
Thomas Motors is an independent auto dealer in a metropolitan market dominated by a number of national franchise dealerships including General Motors, Ford, Daimler/Chrysler, and foreign imports Honda, Toyota and more. In order to maintain their share of market, Thomas must do significant advertising in a number of different media. They carry several different popular makes of automobiles, both foreign and domestic, and maintain a high level of inventory on their lot at all times.
-(Scenario 2-5) The marketing director at Thomas has decided that the firm needs a creative slogan or theme to be used consistently in advertising to help position the firm in the minds of local consumers. Which of the following types of advertising agencies would likely be the best choice to accomplish this specific goal?

Question

Quizplus · Accepted Answer

A creative boutique agency specializes in developing creative concepts and ideas for advertising campaigns. They focus on the creative aspects of advertising and can provide unique and innovative slogans or themes that help position the firm in the minds of local consumers. As Thomas Motors is looking for a creative slogan or theme, a creative boutique agency would be the best choice to accomplish this specific goal.

Scenario 2-5 Thomas Motors Is an Independent Auto Dealer in a Metropolitan