One of the most devastating mistakes an advertiser can make is to presume that consumers in one culture have the same ____ as those of another culture.

Question

Quizplus · Accepted Answer

Rituals and customs vary greatly among different cultures and can heavily influence consumer behavior. Therefore, presuming that consumers in one culture have the same rituals as those of another culture can lead to ineffective advertising strategies. Product uses, income, and demographics may also vary between cultures, but they do not have as significant an impact on consumer behavior as rituals do.

One of the Most Devastating Mistakes an Advertiser Can Make