The world marketplace seems to be shifting toward conditions that increase the likelihood of globalized campaigns. Which of the following is not a trend that will encourage this move?
A) Younger audiences seem to be becoming more and more similar.
B) Local values are becoming less important in the success or failure of a campaign.
C) Global communications are making viewers more similar to each other.
D) Demographic trends in many countries seem to be mirroring those in the United States.
Correct Answer:
Verified
Q30: One of the most devastating mistakes an
Q31: One of the most frustrating aspects for
Q32: In today's advertising environment, conditions for globalized
Q33: A company that manufactures designer plumbing fixtures
Q34: The regulatory restrictions one must be aware
Q36: Many newly industrialized countries have a distinct
Q37: Enduring beliefs about what is important to
Q38: The medium with the most localized worldwide
Q39: The single greatest advantage that international affiliates
Q40: There are numerous commercial research firms that
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents