Scenario 7-3
Biba is a French magazine whose audience comprises mainly women readers. In addition, it enjoys a fairly sizable international distribution. On occasion, the magazine runs advertisements from the French equivalent of the Department of Public Health. In one such ad, the visual consists of the corner of an earth-tone beach towel with sand around it. Lying on the towel is a pair of women's sunglasses, a book, a rock, and a condom in a foil wrapper. The headline reads in French, "Protection maximale."
-(Scenario 7-3) The scene in this ad most likely shares a similar interpretation by people in France. Holidays at the beach are common, so French readers can readily interpret the elements in the visual. However, if a woman in another culture has no experience with vacations on the beach and sees this ad, the visual may be unintelligible. This underscores the importance of the understanding of ____ by global advertisers.

Question

Quizplus · Accepted Answer

The Answer of Scenario 7-3
Biba is a French magazine whose audience comprises mainly women readers. In addition, it enjoys a fairly sizable international distribution. On occasion, the magazine runs advertisements from the French equivalent of the Department of Public Health. In one such ad, the visual consists of the corner of an earth-tone beach towel with sand around it. Lying on the towel is a pair of women's sunglasses, a book, a rock, and a condom in a foil wrapper. The headline reads in French, "Protection maximale."
-(Scenario 7-3) The scene in this ad most likely shares a similar interpretation by people in France. Holidays at the beach are common, so French readers can readily interpret the elements in the visual. However, if a woman in another culture has no experience with vacations on the beach and sees this ad, the visual may be unintelligible. This underscores the importance of the understanding of ____ by global advertisers.

Scenario 7-3 Biba Is a French Magazine Whose Audience Comprises Mainly Women