Scenario 7-2 In 1974, H. J. Heinz Company Selected Leo Burnett Company

Scenario 7-2
In 1974, H. J. Heinz Company selected Leo Burnett Company, Inc. to handle national advertising for Heinz Ketchup, and in 2002, after an intensive agency review, awarded the agency the global advertising and brand positioning for Heinz Ketchup and other condiments and sauces. Forget those original 57 varieties: H.J. Heinz now has thousands of products. One of the world's largest food producers, Heinz produces ketchup, condiments, sauces, frozen foods, beans, and pasta. Heinz controls 60% of the US ketchup market. Its customers include US and international food retailers, the food service industry, and the US military. The company's leading brands include Ore-Ida frozen potatoes and Weight Watchers foods. (www.hoovers.com-Heinz) .
-(Scenario 7-2) Heinz is looking for a consistent image across all markets to create equity in the brand. Which of the following is not a trend that creates favorable conditions for its global efforts?

A) Young people all over the world are adopting similar consumption patterns.
B) Advertising is creating a set of shared values in what were once diverse cultures.
C) Demographic trends that emerged in the United States in the 1980s are being mirrored in cultures all over the world.
D) American goods are gaining popularity all over the world.