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Scenario 7-3 Biba Is a French Magazine Whose Audience Comprises Mainly Women

Question 54

Multiple Choice

Scenario 7-3
Biba is a French magazine whose audience comprises mainly women readers. In addition, it enjoys a fairly sizable international distribution. On occasion, the magazine runs advertisements from the French equivalent of the Department of Public Health. In one such ad, the visual consists of the corner of an earth-tone beach towel with sand around it. Lying on the towel is a pair of women's sunglasses, a book, a rock, and a condom in a foil wrapper. The headline reads in French, "Protection maximale."
-(Scenario 7-3) If a condom manufacturer considers doing a global campaign for a specific brand of condoms, it must be especially concerned with two of the three major challenges that complicate the execution of advertising in international settings. These challenges are


A) global challenges and local challenges.
B) verbal challenges and visual challenges.
C) brand challenges and strategy challenges.
D) creative challenges and regulatory challenges.

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