All conventional media can be used to deliver direct response advertising. However, when conventional media are used, the effort is no longer considered to be part of a direct marketing program.

Question

Quizplus · Accepted Answer

The statement is incorrect. Conventional media can still be part of a direct marketing program if they are used to deliver direct response advertising. Direct response advertising aims to elicit a measurable response from the target audience, such as a click, call, or purchase. This form of advertising can be used across various media channels, including traditional media like TV, radio, and print. Therefore, the use of conventional media does not automatically disqualify an effort from being considered part of a direct marketing program.

All Conventional Media Can Be Used to Deliver Direct Response