A local Elks Club contacts each member that holds an Elks golf membership and inquires as to whether the member would also like to purchase an Elks pool membership for the family. This is known as using a marketing database for

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Cross-selling involves offering an additional product or service to an existing customer based on their previous purchases or preferences, which is exactly what is happening in this situation. The Elks Club is offering pool memberships to golf members who may also be interested in using the pool facilities.

A Local Elks Club Contacts Each Member That Holds an Elks