Which of the following societal factors is driving the growth of direct marketing today?
A) consumers' increasing need for convenience
B) more liberal attitudes about the use of credit and accumulation of debt
C) developments in technology - in telecommunication and computers
D) all of these factors are driving the growth of direct marketing today
Correct Answer:
Verified
Q2: A company is trying to use its
Q3: Direct marketers do not use mailing lists
Q4: Although privacy issues continue to be a
Q5: Direct marketing pioneer, L.L. Bean has always
Q6: If a company is willing to spend
Q7: Telemarketing is probably the direct marketer's most
Q8: You are marketing manager for a company
Q9: Which of the following is NOT a
Q10: One advantage that direct marketing holds over
Q11: External mailing lists are typically bought or
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