Scenario 12-1
The People to People Sports Committee has a site on the World Wide Web that informs potential advertisers of the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the Bird of Prey yacht can buy space for logos and graphics on the Bird of Prey's sails, hulls, crewmember uniforms, and trailer. For enough sponsorship money, the Bird of Prey will even change its name to that of any sponsor. The Bird of Prey is scheduled to compete in five Grand Prix yacht-racing events a year.
The People to People Sports Committee claims that sponsoring the Bird of Prey could result in more than 60 million gross impressions in sailing magazines and newspapers. In addition, it is possible for sponsors and their guests to arrange for sailing sessions on the yacht.
-(Scenario 12-1) The website did not offer any information regarding the conversion of Grand Prix yacht racing fan loyalty into sales. Advertisers that set this as the key objective of their sponsorship efforts are best served by looking into the sponsorship of

Question

Quizplus · Accepted Answer

NASCAR is known for its ability to convert fan loyalty and viewership into sales for sponsors. According to a survey by Performance Research, 50% of NASCAR fans choose to buy products specifically because of the sponsor's involvement in the sport. Therefore, advertisers that prioritize sales conversion should consider sponsoring NASCAR instead of Grand Prix yacht racing.

Scenario 12-1 the People to People Sports Committee Has a Site on Site