Scenario 12-1 the People to People Sports Committee Has a Site on Site

Scenario 12-1
The People to People Sports Committee has a site on the World Wide Web that informs potential advertisers of the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the Bird of Prey yacht can buy space for logos and graphics on the Bird of Prey's sails, hulls, crewmember uniforms, and trailer. For enough sponsorship money, the Bird of Prey will even change its name to that of any sponsor. The Bird of Prey is scheduled to compete in five Grand Prix yacht-racing events a year.
The People to People Sports Committee claims that sponsoring the Bird of Prey could result in more than 60 million gross impressions in sailing magazines and newspapers. In addition, it is possible for sponsors and their guests to arrange for sailing sessions on the yacht.
-(Scenario 12-1) A company that sponsors the Bird of Prey may do so with the hopes of the sponsorship playing a role in its IMC effort. What potential exists with this desire?

A) Support vehicles often do not have the impact to play a meaningful role in an IMC effort.
B) There are no measures to ascertain the efficiency of this sort of sponsorship.
C) The people that manage event sponsorships within the company may work against coordination of IMC efforts.
D) Event sponsorships cannot offer the highly targeted audience necessary for an effective IMC effort.