The public relations activity that is dictated by influences outside the control of the company, focuses on problems to be solved, and requires a company to take defensive measures is a

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A reactive public relations strategy is focused on solving problems that are outside the control of the company, such as negative press coverage, a crisis or a scandal. This type of strategy requires the company to take defensive measures in order to mitigate the damage caused by the problem. In contrast, a proactive public relations strategy is focused on promoting positive messages about the company and its offerings. A public relations audit is a systematic evaluation of an organization's public relations performance, while a public relations plan is a strategic framework for achieving specific communication goals.

The Public Relations Activity That Is Dictated by Influences Outside