When pet owners receive product samples and informative brochures describing the nutritional benefits of particular brands of pet food this is primarily

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The distribution of product samples and informative brochures describing the nutritional benefits of particular brands of pet food to pet owners is primarily an effort of a brand marketer to use influencer marketing effectively. The marketers aim to influence pet owners to purchase their brand by providing information on how their products are nutritious and beneficial to pets. These marketers collaborate with veterinarians, pet bloggers, and other pet industry influencers to reach their target audience.

When Pet Owners Receive Product Samples and Informative Brochures Describing