Scenario 13-3
The lobbying program administered by the Wisconsin Ethics Board is the only program in the country that provides citizens information about the businesses and organizations trying to influence the legislature, what they are lobbying about, and the time and money each is devoting to these matters. Organizations employing lobbyists recently reported to the Ethics Board their lobbying expenditures for 2003.The organization that reported spending the most on lobbying activities during the first year of the 2003-2004 legislative session was Wisconsin Education Association Council who spent $1,083,487, which had been recently criticized in the public press.
("Wisconsin Ethics Boards 2003 Lobbying Report," http://ethics.state.wi.us, 2003-2204)
-(Scenario 13-3) Advertising by Wisconsin Education Association Council to establish the company's position on this political situation, stating the company's side of the story is considered:

Question

Quizplus · Accepted Answer

Advocacy advertising is a type of advertising that aims to influence public opinion and promote a particular cause or point of view. In this scenario, the Wisconsin Education Association Council is likely using advertising to defend their lobbying expenditures and promote their perspective on the issue. Corporate image advertising focuses on promoting the overall image of the company, cause-related advertising promotes a social cause, and product advertising promotes a specific product or service.

Scenario 13-3 The Lobbying Program Administered by the Wisconsin Ethics Board Is