Scenario 13-5 General Dynamics Produces Jet Fighters, Submarines, and Other High Tech

Scenario 13-5
General Dynamics produces jet fighters, submarines, and other high tech defense equipment for the United States government, as well as for a handful of foreign governments that are approved to purchase such weapons. General Dynamics has several communications challenges. The firm must make its presence known to decision makers in the military and in government. It must also engender support from the public in a way that causes voters to contact their legislators to support funding for programs that require products manufactured by General Dynamics.
-(Scenario 13-5) Since all of the revenue generated through the sale of submarines comes from Federal tax dollars, General Dynamics must actively communicate with government officials regarding pending legislation and budget allocations. If they employ a recently retired general to bear witness to the excellent equipment and service support of General Dynamics at consumer town meetings in congressional districts whose representatives can influence this legislation what are they doing?

A) promoting good will
B) influencer marketing
C) counteracting negative publicity
D) lobbying