You are the public relations manager for a manufacturing plant that has been the chief employer in a town of 100,000 people for the past 40 years. However, rumors are running rampant that the plant is considering moving to a state with more favorable labor and tax laws. Although the plant had investigated the possibilities of doing just that, it has decided against it.
Declare your overall strategy and then how and why you would use four of the following five tools in a public relations effort for the plant: press releases, feature stories, company newsletters, press conferences, and sponsored events. Also, identify any potential positives and negatives associated with each tool.

Question

Quizplus · Accepted Answer

The Answer of You are the public relations manager for a manufacturing plant that has been the chief employer in a town of 100,000 people for the past 40 years. However, rumors are running rampant that the plant is considering moving to a state with more favorable labor and tax laws. Although the plant had investigated the possibilities of doing just that, it has decided against it.
Declare your overall strategy and then how and why you would use four of the following five tools in a public relations effort for the plant: press releases, feature stories, company newsletters, press conferences, and sponsored events. Also, identify any potential positives and negatives associated with each tool.

You Are the Public Relations Manager for a Manufacturing Plant