Scenario 13-5
General Dynamics produces jet fighters, submarines, and other high tech defense equipment for the United States government, as well as for a handful of foreign governments that are approved to purchase such weapons. General Dynamics has several communications challenges. The firm must make its presence known to decision makers in the military and in government. It must also engender support from the public in a way that causes voters to contact their legislators to support funding for programs that require products manufactured by General Dynamics.
-(Scenario 13-5) Much of the work that General Dynamics does on a day-to-day basis is highly classified. As a result, the firm must be very careful when it identifies characteristics of the firm or aspects of the firm's activities that are positive and newsworthy. Which of the following tools is best suited to help accomplish this task?

Question

Quizplus · Accepted Answer

A public relations audit is used to assess the company's public image and identify positive aspects that can be communicated to the public, which is crucial for a company dealing with classified information.

Scenario 13-5 General Dynamics Produces Jet Fighters, Submarines, and Other High Tech