Scenario 13-5
General Dynamics produces jet fighters, submarines, and other high tech defense equipment for the United States government, as well as for a handful of foreign governments that are approved to purchase such weapons. General Dynamics has several communications challenges. The firm must make its presence known to decision makers in the military and in government. It must also engender support from the public in a way that causes voters to contact their legislators to support funding for programs that require products manufactured by General Dynamics.
-(Scenario 13-5) During national election seasons, General Dynamics will feature advertisements on television news programs such as Face the Nation and Meet the Press. The message from these ads is that America must be careful to maintain a strong defense in the face of changing world political scenarios. Which of the following best describes this type of communication?

Question

Quizplus · Accepted Answer

The type of communication described in the scenario is advocacy advertising, as the goal is to influence public opinion and generate support for funding programs that require products manufactured by General Dynamics. The advertisements aim to advocate for a strong national defense and encourage viewers to support candidates who share this belief.

Scenario 13-5 General Dynamics Produces Jet Fighters, Submarines, and Other High Tech