Because an international marketer is unlikely to possess specialized expertise in international marketing research for every single market it currently services or is planning to serve, it is best to consider:
A) using outside research services.
B) not doing any research at all.
C) assigning one person in the company this responsibility.
D) using the research conducted for one country and applying the results to all other countries of interest.

Question

Quizplus · Accepted Answer

Using outside research services can provide specialized expertise in international marketing research for each market the company wishes to serve. This can save time, money, and resources for the company, while ensuring reliable and effective research is conducted.

Because an International Marketer Is Unlikely to Possess Specialized Expertise