To enrich information obtained from factual data, corporations resort to the use of creative and highly qualitative data-gathering methods. Which of the following is one of those methods?
A) Survey
B) Questionnaire
C) Mall intercept
D) Delphi study

Question

Quizplus · Accepted Answer

A Delphi study is a highly qualitative data-gathering method that involves multiple rounds of anonymous surveys or questionnaires to a panel of experts who are asked to provide their opinions and predictions on a particular topic. The results of each round are analyzed and used to formulate new questions for the next round until a consensus is reached. This method allows for a deep exploration of complex issues and can provide valuable insights that cannot be obtained through more conventional data-gathering techniques such as surveys or questionnaires.

To Enrich Information Obtained from Factual Data, Corporations Resort to the Use