When a consumer realizes high value from an exchange with a company, _____ improves.
A) relationship quality
B) internalization
C) emotional attachment
D) augmented quality
E) elasticity

Question

Quizplus · Accepted Answer

When a consumer realizes high value from an exchange with a company, their relationship quality with the company improves. The consumer feels satisfied with their purchase, which leads to a positive perception of the company and a desire to continue doing business with them.

When a Consumer Realizes High Value from an Exchange with a Company