_____ value is derived from a product that helps a consumer solve problems and accomplish tasks.
A) Utilitarian
B) Functional
C) Terminal
D) Purchase
E) End-state

Question

Quizplus · Accepted Answer

Utilitarian value refers to the practical usefulness that a product provides to its user. This value is derived from the product's ability to solve consumer problems and help them accomplish tasks.

_____ Value Is Derived from a Product That Helps a Consumer