Two main types of value are _____.
A) internal and external
B) utilitarian and hedonic
C) personal and social
D) primary and secondary
E) temporal and stable

Question

Quizplus · Accepted Answer

The two main types of value are utilitarian (related to usefulness or function) and hedonic (related to pleasure or enjoyment). Internal and external, personal and social, primary and secondary, and temporal and stable are not the main types of value commonly used in marketing literature.

Two Main Types of Value Are _____