_____ represents the extent to which a message is internally consistent and fits surrounding information.
A) Message congruity
B) Figure
C) Ground
D) Message complexity
E) Message simplicity

Question

Quizplus · Accepted Answer

Message congruity refers to the consistency between a message and its surrounding information. It is important for a message to be congruent in order to be perceived as believable and persuasive.

_____ Represents the Extent to Which a Message Is Internally