Which message source characteristic refers to the amount of knowledge that a source is perceived to have about a subject?
A) congruity
B) expertise
C) trustworthiness
D) likeability
E) intelligence

Question

Quizplus · Accepted Answer

Expertise refers to the perceived amount of knowledge a source has about a subject. Congruity refers to the degree to which the message source is perceived to be similar to the receiver. Trustworthiness refers to the degree to which the source is seen as honest and credible. Likeability refers to the degree to which the receiver likes the message source. Intelligence refers to the perceived mental capacity or ability of the source.

Which Message Source Characteristic Refers to the Amount of Knowledge