Question 1

Young adults who move back home with their parents after they graduate from college are referred to as _____.

Accepted Answer

Boomerang kids is a common term used for young adults who move back home with their parents after graduating from college. This is because they "return" to their family home, much like a boomerang returns to its thrower. Option A (leaches) and Option B (barnacle kids) have negative connotations and are not appropriate. Option C (secondary kids) and Option E (extended family) are not specific enough to describe this particular group of young adults.

Question 2

All of the following are roles in the household purchase process EXCEPT _____.

Accepted Answer

All of the other choices (A, B, C, and E) are common roles in the household purchase process, but "analyzer" is not typically considered a role in this context. Common roles include the gatekeeper (who controls access to information or the purchasing decision), influencer (who has a significant impact on the decision, such as a spouse or child), decision maker (who ultimately makes the purchase decision), and user (who will actually use or consume the product or service being purchased).

Question 3

Thomas and Maria have been married to each other since they graduated from college, and they have two children. They are the only four people living in their household. Which type of family does this represent?

Accepted Answer

A nuclear family consists of a married couple and their children living together in the same household. This is consistent with the scenario described in the question.

Question 4

Fred has an analog television without cable or satellite and will not switch to a digital TV until the old one breaks. His motto is, "If it ain't broke, don't fix it!" Which adopter category for digital televisions best describes Fred?

Accepted Answer

Fred is resistant to change and only plans to switch to a digital TV when his analog TV no longer works. This behavior aligns with the characteristics of a laggard adopter rather than any other category.

Question 5

Families consisting of previously married spouses and children from the marriages are called _____.

Accepted Answer

Blended families are families consisting of previously married spouses and children from the marriages. This can occur when a divorced or widowed parent remarries and brings their own children into the new relationship, creating a "blend" of two families.

Question 6

Which of the following is a segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services?

Accepted Answer

Household life cycle (HLC) is a segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services. HLC segmentation recognizes that as households progress through different stages, their needs and purchasing behavior change, creating opportunities for marketers to target them with relevant products and messaging. Other options such as product life cycle (PLC) and household demand segmentation are not specific to household segmentation. Household core values (HCV) is a type of psychographic segmentation that focuses on identifying the core values that drive consumer behavior, rather than changes in household composition or income. Household elasticity segmentation is not a recognized segmentation technique.

Question 7

Dolly is middle-aged with four teenagers at home. She also takes care of her ailing father, who lives nearby. What are individuals like Dolly called?

Accepted Answer

Individuals like Dolly are called the sandwich generation because they are caught between caring for their aging parents and their own children.

Question 8

The person who controls information flow into the household regarding purchase decisions is referred to as the _____.

Accepted Answer

The gatekeeper is the person who controls the flow of information into the household regarding purchase decisions. They may be the one who filters out unwanted information and decides what information is relevant to consider. For example, in a family, the gatekeeper may be a parent who decides which products are appropriate for their children or which products fit within their household budget.

Question 9

Which of the following refers to the way in which new products are adopted and spread throughout a marketplace?

Accepted Answer

The adoption and spread of new products throughout a marketplace is known as the diffusion process. It involves the way in which a product is communicated, accepted, and adopted by different groups of people.

Question 10

A consumer who is hired by another to provide input into a purchase decision is called a(n) _____.

Accepted Answer

A surrogate consumer is someone hired by another consumer to provide input into a purchase decision. Opinion leaders are influential individuals in a social group who may not be hired for this purpose. Product adopters are consumers who are early to adopt new products. Market mavens are individuals with a lot of product knowledge who enjoy sharing information. Buzz marketers are individuals who generate excitement and word-of-mouth about a product.

Question 11

The process through which young consumers develop attitudes and learn skills that help them function in the marketplace is known as _____.

Accepted Answer

The given process is known as consumer socialization, which refers to the process through which young consumers develop attitudes and learn skills that help them function in the marketplace. Option A is incorrect as the term "indoctrination" has a negative connotation and is not an appropriate term to associate with consumer learning. Option B is incorrect as it refers to the development of gender-specific behaviors and attitudes. Option C is incorrect as viral marketing is a marketing technique aimed at promoting a product or service through social media and other online platforms. Option D is also incorrect as it is a generic term used to describe a focus on the needs and desires of customers.

Question 12

Which of the following consists of consumers who must take care of both their own children and their aging parents?

Accepted Answer

The sandwich generation consists of individuals who are responsible for caring for both their children and aging parents simultaneously, which is not the case for the other options. Dual-role parents may have multiple responsibilities but not necessarily both children and parents. Gatekeepers are individuals who control access to information or resources. Generation X is a demographic group born during the 1960s and 1970s. Boomerang kids are young adults who temporarily move back in with their parents.

Question 13

Which type of family consists of a mother, a father, and a set of siblings?

Accepted Answer

A nuclear family consists of a mother, a father, and their children. This is the most common form of family in modern Western societies. The other options do not accurately describe this specific type of family structure.

Question 14

All of the following are categories of consumers identified in the diffusion process EXCEPT _____.

Accepted Answer

Nonadopters are not part of the diffusion process categories, which typically include innovators, early adopters, early majority, late majority, and laggards.

Question 15

Carl purchased a 32-inch flat-screen high-definition television when they first came out and paid $10,000. He knew the price would drop over time, but he wanted to be one of the first consumers to have the new television. Carl is best described as a(n) _____ with respect to this product.

Accepted Answer

Carl is best described as an "innovator" because he purchased the television when it first came out, indicating he is among the first to adopt new technology.

Question 16

Most women in a household tend to be the person who actually buys products for her household, even men's clothing. Which role in the household purchase process does this represent?

Accepted Answer

The person who actually buys products for the household is the purchaser, as they are the one who physically carries out the transaction. The other roles in the household purchase process are: influencer (someone who affects the decision-making process, but may not actually buy the product), gatekeeper (someone who controls the flow of information or access to the decision-maker), user (the person who will ultimately use the product), and decision-maker (the person who ultimately decides to make the purchase).

Question 17

Which of the following reflects a family's set of beliefs regarding the way in which household decisions are reached?

Accepted Answer

Sex role orientation (SRO) reflects a family's set of beliefs regarding the roles of family members in decision-making processes.

Question 18

Which type of family consists of three or more generations of family members?

Accepted Answer

An extended family consists of three or more generations of family members, including grandparents, aunts, uncles, and cousins beyond the nuclear family.

Question 19

Patrick graduated from college this year and moved back home with his parents to save money and pay off his college debts. What are individuals like Patrick called?

Accepted Answer

The term "boomerang kids" refers to young adults who move back in with their parents after living on their own, often to save money or pay off debts.

Question 20

Which of the following has traditionally been viewed as at least two people who are related by blood or marriage and who occupy a housing unit?

Accepted Answer

The term "family household" has traditionally been viewed as at least two people who are related by blood or marriage and who occupy a housing unit. The other options do not accurately define a traditional family household.

Quiz 10: Group and Interpersonal Influence