Question 1

Which of the following statements is FALSE regarding impulsive consumption?
A) Impulsive acts are usually spontaneous and involve at least short-term feelings of liberation.
B) Impulsive acts are usually associated with a diminished regard for any costs or consequences associated with the act.
C) Impulsive acts are characterized by situational memory.
D) Impulsive acts are usually motivated by a need for immediate self-fulfillment and are thus usually highly involving emotionally and associated with hedonic shopping value.
E) All of these statements are true regarding impulsive consumption.

Accepted Answer

Impulsive acts are not typically characterized by situational memory, as they are often carried out without much thought or consideration for the context in which they are taking place. Instead, they are usually driven by emotional impulses or urges.

Question 2

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions is positioning based on _____.
A) affective quality
B) perceptual quality
C) functional quality
D) personal quality
E) subjective quality

Accepted Answer

The described factors such as decor, employees, and emotions are related to the affective quality of the retail environment, which focuses on creating a positive emotional experience for the customer.

Question 3

Which of the following describes consumers with a high capacity to self-regulate their behavior?
A) action-oriented
B) state-oriented
C) task-oriented
D) focused
E) utilitarian-oriented

Accepted Answer

Action-oriented consumers have a high capacity to self-regulate their behavior, meaning they can effectively manage their actions and emotions to achieve their goals.

Question 4

Which type of shopping behavior is characterized by situational memory, utilitarian orientation, and spontaneity?
A) impulsive shopping
B) compulsive shopping
C) unplanned shopping
D) primary shopping
E) secondary shopping

Accepted Answer

The shopping behavior characterized by situational memory, utilitarian orientation, and spontaneity is typically unplanned shopping. This type of shopping often occurs when a consumer needs to quickly purchase necessary items with little thought or pre-planning. Impulsive shopping refers to buying items on a whim, without much consideration or need, while compulsive shopping is characterized by a constant and excessive need to buy items. Primary shopping and secondary shopping are not specific types of shopping behavior.

Question 5

Consumers with a low capacity to self-regulate are referred to as _____.
A) action-oriented
B) state-oriented
C) susceptible consumers
D) situational shoppers
E) emotional shoppers

Accepted Answer

State-oriented consumers have a low capacity to self-regulate, meaning they struggle to control their impulses and emotions in decision-making situations.

Question 6

The term _____ is sometimes used to refer to the physical environment in which consumer services are performed.
A) functional quality
B) affective quality
C) service quality
D) atmospherics
E) servicescape

Accepted Answer

The term "servicescape" refers to the physical environment in which consumer services are performed. It includes elements such as design, layout, decoration, lighting, and overall atmosphere of the service setting. Servicescape plays a crucial role in enhancing customer experience and influencing their behavior and perceptions.

Question 7

Which of the following is a distinguishing characteristic of compulsive consumer behavior?
A) Compulsive consumer behavior is characterized by situational memory.
B) Compulsive consumer behavior is harmful.
C) Compulsive consumer behavior is controllable.
D) Compulsive consumer behavior is driven by a chronic need for cognition.
E) all of these choices

Accepted Answer

Compulsive consumer behavior is characterized by repeated, excessive spending on goods and services that is harmful to an individual's financial, social, and emotional well-being. It is often uncontrollable and not solely driven by a chronic need for cognition or situational memory.

Question 8

Which of the following refers to a tendency for consumers to inhibit outside, or situational, influences from interfering with shopping intentions?
A) impulsivity
B) consumer self-regulation
C) utilitarianism
D) consumer control
E) consumer state-orientation

Accepted Answer

Consumer self-regulation refers to the ability of a consumer to control and inhibit outside influences from interfering with their shopping intentions. This can manifest in deliberate efforts to avoid distractions or stick to a predetermined shopping list.

Question 9

Which of the following is a functional quality of an environment?
A) low prices
B) lights
C) crowds
D) prestigious brands
E) odors

Accepted Answer

The answer of Which of the following is a functional...

Question 10

Anthropologie is a retail store targeted toward women and offers trendy clothing and housewares. The stores are different from other stores and are designed to give the perception that the store is hip and unique, just like its shoppers. The goal is to create an emotionally rewarding environment in an attempt to produce high hedonic shopping value, which is an example of positioning around _____.
A) utilitarian quality
B) affective quality
C) perceptual quality
D) personal quality
E) subjective quality

Accepted Answer

The goal of creating an emotionally rewarding environment to produce high hedonic shopping value suggests that Anthropologie is positioning itself around affective quality, which is the emotional and experiential aspect of a product or service.

Question 11

Margie is shopping for a gift for her sister when she sees something that she wants that is on sale and she buys it for herself. Which personality trait does this represent?
A) conformity
B) susceptibility to external influences
C) consumer self-regulation
D) compulsive behavior
E) impulsivity

Accepted Answer

Margie's behavior of impulsively buying a sale item for herself instead of sticking to her original intention of shopping for her sister suggests impulsivity, which is a personality trait characterized by acting on impulses without much forethought or consideration of the consequences.

Question 12

When Timothy goes to the store, he has one goal in mind and that is to buy what he came to buy and not let other things in the store interfere with his shopping intentions. Which of the following best describes Timothy?
A) impulsive-oriented
B) action-oriented
C) state-oriented
D) task-oriented
E) focused

Accepted Answer

The answer of When Timothy goes to the store, he...

Question 13

All of the following are elements of the affective quality of an environment's atmosphere EXCEPT _____.
A) music
B) odors
C) knowledgeable salespeople
D) lights
E) prestigious brands

Accepted Answer

Knowledgeable salespeople are more related to the behavioral quality of the environment, not the affective quality. The affective quality mainly refers to emotional responses induced by visual, auditory, and olfactory stimuli, such as music, odors, lights, and prestigious brands.

Question 14

Which factor refers to how appropriate the elements of an environment are for a given environment?
A) congruity
B) functionality
C) fit
D) relativity
E) consistency

Accepted Answer

Fit refers to how appropriate the elements of an environment are for a given setting. Congruity refers to how well different elements of an environment fit together in terms of style or appearance, functionality refers to how well an environment meets its intended purpose, relativity refers to the relationship between different elements in an environment, and consistency refers to the uniformity or stability of an environment.

Question 15

When a consumer goes to the grocery store to purchase items on her shopping list and picks up items that she did not have on her list but remembered her family needed when she saw them, which type of shopping behavior does this illustrate?
A) impulsive behavior
B) unplanned behavior
C) state-oriented behavior
D) action-oriented behavior
E) situational behavior

Accepted Answer

This illustrates unplanned behavior, as the consumer did not have these items on her shopping list but remembered they were needed when she saw them in the store.

Question 16

The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as _____.
A) retail impression
B) retail reality
C) retail functionality
D) retail personality
E) retail statement

Accepted Answer

The combination of functional and affective qualities that define a retail store in the mind of a shopper is known as its “personality.” Retail personality describes the overall look and feel of a store, its brand image, its layout and design, and the emotions it evokes in the shopper. This includes all aspects of the shopping experience, from the signage and merchandising to the sales staff and customer service.

Question 17

Jamie knows the only way she won't spend too much money is to stay away from the mall because she can't control her spending if she goes. Jamie is best described as _____ because of her low capacity to self-regulate her behavior in the mall.
A) action-oriented
B) state-oriented
C) proactive
D) reactive
E) affectively-oriented

Accepted Answer

Jamie is best described as state-oriented because she struggles with self-regulation and controlling her spending behavior when exposed to certain environments like the mall. State-oriented individuals often have difficulty managing impulses and maintaining self-control in challenging situations.

Question 18

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.
A) Compulsivity
B) Impulsivity
C) Susceptibility
D) Sensitivity
E) Self-regulatory

Accepted Answer

Impulsivity is the personality trait that represents how sensitive a consumer is to immediate rewards, meaning they prioritize short-term benefits over long-term consequences.

Question 19

In consumer behavior, the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment is called _____.
A) functional quality
B) affective quality
C) atmospherics
D) position
E) entropy

Accepted Answer

The emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment is called atmospherics.

Question 20

Retail and service atmospherics works through which sequence to create value?
A) environment-->feeling-->thoughts--> behavior-->value
B) environment-->behavior-->thoughts-->feeling-->value
C) environment-->thoughts-->feeling-->behavior-->value
D) environment-->function-->value
E) environment-->affect-->value

Accepted Answer

Retail and service atmospherics work by creating a certain environment that influences customers' thoughts and feelings, which then affect their behavior and ultimately create value for the business. Therefore, the correct sequence is environment --> thoughts --> feeling --> behavior --> value.

Quiz 11: Consumers in Situations

Which of the following statements is FALSE regarding impulsive consumption?

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions is positioning based on _____.

Which of the following describes consumers with a high capacity to self-regulate their behavior?

Which type of shopping behavior is characterized by situational memory, utilitarian orientation, and spontaneity?

Consumers with a low capacity to self-regulate are referred to as _____.

The term _____ is sometimes used to refer to the physical environment in which consumer services are performed.

Which of the following is a distinguishing characteristic of compulsive consumer behavior?

Which of the following refers to a tendency for consumers to inhibit outside, or situational, influences from interfering with shopping intentions?

Which of the following is a functional quality of an environment?

Margie is shopping for a gift for her sister when she sees something that she wants that is on sale and she buys it for herself. Which personality trait does this represent?

When Timothy goes to the store, he has one goal in mind and that is to buy what he came to buy and not let other things in the store interfere with his shopping intentions. Which of the following best describes Timothy?

All of the following are elements of the affective quality of an environment's atmosphere EXCEPT _____.

Which factor refers to how appropriate the elements of an environment are for a given environment?

When a consumer goes to the grocery store to purchase items on her shopping list and picks up items that she did not have on her list but remembered her family needed when she saw them, which type of shopping behavior does this illustrate?

The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as _____.

Jamie knows the only way she won't spend too much money is to stay away from the mall because she can't control her spending if she goes. Jamie is best described as _____ because of her low capacity to self-regulate her behavior in the mall.

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

In consumer behavior, the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment is called _____.

Retail and service atmospherics works through which sequence to create value?