Some consumers won't purchase certain brands of automobiles, such as BMW, Mercedes, Acura, or Lexus, because there is no dealership in their town to get service for their vehicles. In some cases, they would have to drive for several hours to the closest dealership. Which type of risk is most likely influencing the decision not to purchase one of these brands?
A) financial risk
B) physical risk
C) performance risk
D) time risk
E) social risk

Question

Quizplus · Accepted Answer

The risk that is most likely influencing the decision not to purchase one of these brands is time risk, since the consumer would have to spend several hours driving to the closest dealership for service.

Some Consumers Won't Purchase Certain Brands of Automobiles, Such as BMW