Which type of decision making usually occurs when there are relatively low amounts of purchase risk and product involvement?
A) limited decision making
B) truncated decision making
C) experiential decision making
D) automatic decision making
E) abbreviated decision making

Question

Quizplus · Accepted Answer

Limited decision making occurs when consumers are faced with a decision that involves a moderate amount of time and effort, typically for products that are not very expensive or have low purchase risk and involvement.

Which Type of Decision Making Usually Occurs When There Are