A benefit is a perceived favorable result that is derived from the presence of a particular feature.
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Q2: Positive mood states lead to positive evaluations
Q3: The term bounded rationality describes the idea
Q5: The experiential decision-making process illustrates attribute-based evaluation.
Q6: When a new product is very different
Q8: Evaluative criteria are the attributes,features,or potential benefits
Q9: Subordinate categories are abstract in nature and
Q10: With affect-based evaluation,alternatives are evaluated across a
Q11: The number of levels and details within
Q12: Marketers position a product on the determinant
Q17: The value that consumers believe they will
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