Question 1

A feature is a performance characteristic of an object.

Accepted Answer

A feature is a distinguishing quality or characteristic of an object that can impact its performance or functionality. Therefore, it is considered a performance characteristic.

Question 2

Positive mood states lead to positive evaluations of products while negative mood states lead to negative evaluations of products.

Accepted Answer

Research has shown that people in positive mood states are more likely to evaluate products positively, while people in negative mood states are more likely to evaluate products negatively. This is because positive moods increase cognitive flexibility and creativity, while negative moods narrow cognitive focus and increase skepticism.

Question 3

The term bounded rationality describes the idea that perfectly rational decisions are always feasible.

Accepted Answer

The term bounded rationality describes the idea that perfectly rational decisions are not always feasible due to constraints found in information processing.

Question 4

The value that consumers believe they will receive from a product has a direct impact on their evaluation of that product.

Accepted Answer

The perceived value of a product plays a crucial role in determining a consumer's evaluation of that product. Consumers are more likely to view a product positively if they believe it offers high value for the price they paid. On the other hand, if they feel that a product is overpriced or does not offer sufficient value, they are likely to evaluate it negatively. Thus, perceived value is a key factor that influences consumer behavior and purchase decisions.

Question 5

The experiential decision-making process illustrates attribute-based evaluation.

Accepted Answer

The rational decision-making process assumes that consumers carefully integrate information about product attributes and make careful comparisons between products.This process illustrates attribute-based evaluation.

Question 6

When a new product is very different from products that are currently available,consumers avoid relying on existing category knowledge to guide their expectations and attitudes toward the new product.

Accepted Answer

Even if a product is very different from products that are currently available,consumers still draw on existing category knowledge to guide their expectations and attitudes toward the new product.

Question 7

A benefit is a perceived favorable result that is derived from the presence of a particular feature.

Accepted Answer

This statement is true. A benefit can be seen as an advantage or positive outcome that arises from a feature or attribute.

Question 8

Evaluative criteria are the attributes,features,or potential benefits that consumers consider when reviewing possible solutions to a problem.

Accepted Answer

Evaluative criteria are indeed the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem.

Question 9

Subordinate categories are abstract in nature and represent the highest level of categorization.

Accepted Answer

Superordinate categories are abstract in nature and represent the highest level of categorization.

Question 10

With affect-based evaluation,alternatives are evaluated across a set of attributes that are considered relevant to the purchase situation.

Accepted Answer

With attribute-based evaluation,alternatives are evaluated across a set of attributes that are considered relevant to the purchase situation.

Question 11

The number of levels and details within each level of consumers' product categories are influenced by their familiarity and expertise with products.

Accepted Answer

Consumers who are more familiar and knowledgeable about certain products are likely to have more detailed and specific categories for those products. For example, a car enthusiast may have a more detailed and nuanced category system for cars than someone who is not as knowledgeable about cars. On the other hand, consumers who have less familiarity and expertise with certain products may have broader and more general categories for those products.

Question 12

Marketers position a product on the determinant criterion that applies across several different situations.

Accepted Answer

Marketers position a product on the determinant criterion that applies to a specific situation.

Question 13

Utilitarian criteria include emotional,symbolic,and subjective attributes or benefits that are associated with an alternative.

Accepted Answer

Utilitarian criteria pertain to functional or economic aspects associated with an alternative.

Question 14

Product categories are mental representations of stored knowledge about groups of products.

Accepted Answer

Product categories are indeed mental representations of stored knowledge about groups of products. These mental representations help individuals organize their knowledge about products and make it easier to process and remember information. Product categories can be based on a variety of criteria such as product function, usage context, brand, price, and more.

Question 15

When considering a new product,consumers rely on the knowledge that they have regarding the relevant product category.

Accepted Answer

Consumers rely on their knowledge of the relevant product category to evaluate and make purchasing decisions for new products. This knowledge includes their previous experiences with similar products, brand reputation, and any information gathered through advertising or word-of-mouth.

Question 16

Hedonic criteria pertain to economic aspects associated with an alternative.

Accepted Answer

Hedonic criteria include emotional,symbolic,and subjective attributes or benefits that are associated with an alternative.

Question 17

Determinant criteria are the evaluative criteria that are related to the actual choice that is made.

Accepted Answer

Determinant criteria are directly related to the final choice that is made, meaning they play a crucial role in the decision-making process.

Question 18

The determinant criterion for a product remains the same across situations.

Accepted Answer

Which criteria are determinant can depend largely on the situation in which a product is consumed.Marketers therefore position products on the determinant criteria that apply to a specific situation.

Question 19

With attribute-based evaluation,consumers evaluate products based on the overall feeling that is evoked by the alternative.

Accepted Answer

With affect-based evaluation,consumers evaluate products based on the overall feeling that is evoked by the alternative.

Question 20

Consumers have unlimited ability to process all the information that's available in the environment.

Accepted Answer

Consumers often have limited ability to process all the information that's available in the environment.

Quiz 13: Decision Making II: Alternative Evaluation and Choice