Question 1

Product involvement represents the temporary involvement associated with some imminent purchase situation.

Accepted Answer

Product involvement means that some product category has personal relevance.Situational involvement represents the temporary involvement associated with some imminent purchase situation.

Question 2

The behaviors that result from the self-improvement motivation are aimed at maintaining the current state of existence rather than changing one's current state to a level that is more ideal.

Accepted Answer

The behaviors that result from the self-improvement motivation are aimed at changing one's current state to a level that is more ideal-not simply maintaining the current state of existence.

Question 3

Situational involvement is associated with hedonic value because consuming a product for which a consumer has high enduring involvement is personally gratifying.

Accepted Answer

Enduring involvement is associated with hedonic value because consuming a product for which a consumer has high enduring involvement is personally gratifying.

Question 4

Hedonic motivation is a drive to acquire products that consumers can use to accomplish things.

Accepted Answer

Hedonic motivation involves a drive to experience something personally gratifying.

Question 5

According to Maslow's theory,consumers first seek value by satisfying the most basic needs.

Accepted Answer

Maslow's hierarchy of needs theory suggests that individuals first focus on fulfilling their basic physiological needs like food, water, shelter, safety, and security, before moving on to fulfilling their higher needs like social needs, esteem needs, and self-actualization needs. Therefore, consumers seek value by satisfying their most basic needs first.

Question 6

Consumers with very high involvement in some product category are called market mavens.

Accepted Answer

Consumers with very high involvement in some product category are called product enthusiasts.

Question 7

A consumer needs some degree of involvement to have an ability to evaluate multiple brands effectively.

Accepted Answer

When a consumer has a higher degree of involvement, they tend to gather more information about the brands and their attributes. This helps them in making a better and informed decision while selecting a brand. Thus, involvement is important for effective brand evaluation.

Question 8

Consumer wants are a function of the need driven by homeostasis.

Accepted Answer

Homeostasis is the tendency for an organism to maintain internal stability and balance, including physiological needs such as hunger and thirst. Consumer wants arise as a result of these underlying physiological needs, and are therefore a function of homeostasis.

Question 9

Situational involvement often comes about when consumers are shopping for something that they have little interest in but that comes with a relatively high price.

Accepted Answer

Situational involvement refers to temporary interest or involvement in a product or decision due to the specific situation, such as a high-cost purchase or a unique occasion. Therefore, the statement that situational involvement often comes about when consumers are shopping for something that they have little interest in but that comes with a relatively high price is true.

Question 10

Utilitarian motivation involves a drive to experience something personally gratifying.

Accepted Answer

Utilitarian motivation is a drive to acquire products that consumers can use to accomplish things.

Question 11

Going to a new,trendy restaurant is most likely driven by hedonic motivations.

Accepted Answer

Hedonic motivations are related to seeking pleasure and enjoyment, and trying out a new and trendy restaurant is likely to offer a new and exciting experience that fulfills these motivations.

Question 12

Hal is a computer enthusiast and knows a lot about desktops and laptops.He even fixes hardware and software problems for his friends.It can be said that Hal exhibits situational involvement with computers.

Accepted Answer

Situational involvement often comes about when consumers are shopping for something that they have little interest in but that comes with a relatively high price.

Question 13

From a utilitarian value perspective,highly involved shoppers are less likely to react to price reductions as they are too involved in their lives to notice such things.

Accepted Answer

From a utilitarian value perspective,highly involved shoppers are more likely to react to price reductions and limited offers that create better deals.

Question 14

Enduring involvement is not temporary but rather represents a continuing interest in some product or activity.

Accepted Answer

Enduring involvement refers to a long-term or ongoing interest in a particular product or activity, in contrast to situational involvement, which is temporary and context-specific.

Question 15

Regulatory focus theory puts forward the notion that consumers orient their behavior either through a hedonic focus or a utilitarian focus.

Accepted Answer

Regulatory focus theory puts forward the notion that consumers orient their behavior either through a prevention or promotion focus.

Question 16

Homeostasis refers to the fact that the body naturally reacts in a way so as to maintain a constant,normal bloodstream.

Accepted Answer

Homeostasis is the body's ability to maintain a stable internal environment, including a constant and normal bloodstream. This involves the regulation of various physiological processes such as temperature, pH, blood sugar levels, and electrolyte balance. The body has different mechanisms in place to respond and correct any deviations from this stable state.

Question 17

When a consumer is highly involved,there is a lesser chance that relatively high value can be achieved,as long as things go as expected.

Accepted Answer

When a consumer is highly involved,there is a greater chance that relatively high value can be achieved,as long as things go as expected.

Question 18

Consumer needs start the consumption process because they kick-start or "motivate" subsequent thoughts,feelings,and behavior.

Accepted Answer

Consumer needs create the initial desire to consume or purchase a product or service, which then leads to further thoughts, feelings, and actions in the consumption process.

Question 19

Drinking soft drinks because one really likes the taste is driven by hedonic motivations.

Accepted Answer

Hedonic motivations refer to a person's desire for sensory pleasure or enjoyment. If someone is drinking soft drinks because they enjoy the taste, it is driven by hedonic motivations.

Question 20

The most basic needs are addressed with hedonic value,and as needs become more elaborate,utilitarian value is often needed to satiate the need state.

Accepted Answer

The most basic needs are addressed with utilitarian value,and as needs become more elaborate,hedonic value is often needed to satiate the need state.

Quiz 5: Motivation and Emotion: Driving Consumer Behavior

Product involvement represents the temporary involvement associated with some imminent purchase situation.

The behaviors that result from the self-improvement motivation are aimed at maintaining the current state of existence rather than changing one's current state to a level that is more ideal.

Situational involvement is associated with hedonic value because consuming a product for which a consumer has high enduring involvement is personally gratifying.

Hedonic motivation is a drive to acquire products that consumers can use to accomplish things.

According to Maslow's theory,consumers first seek value by satisfying the most basic needs.

Consumers with very high involvement in some product category are called market mavens.

A consumer needs some degree of involvement to have an ability to evaluate multiple brands effectively.

Consumer wants are a function of the need driven by homeostasis.

Situational involvement often comes about when consumers are shopping for something that they have little interest in but that comes with a relatively high price.

Utilitarian motivation involves a drive to experience something personally gratifying.

Going to a new,trendy restaurant is most likely driven by hedonic motivations.

Hal is a computer enthusiast and knows a lot about desktops and laptops.He even fixes hardware and software problems for his friends.It can be said that Hal exhibits situational involvement with computers.

From a utilitarian value perspective,highly involved shoppers are less likely to react to price reductions as they are too involved in their lives to notice such things.

Enduring involvement is not temporary but rather represents a continuing interest in some product or activity.

Regulatory focus theory puts forward the notion that consumers orient their behavior either through a hedonic focus or a utilitarian focus.

Homeostasis refers to the fact that the body naturally reacts in a way so as to maintain a constant,normal bloodstream.

When a consumer is highly involved,there is a lesser chance that relatively high value can be achieved,as long as things go as expected.

Consumer needs start the consumption process because they kick-start or "motivate" subsequent thoughts,feelings,and behavior.

Drinking soft drinks because one really likes the taste is driven by hedonic motivations.

The most basic needs are addressed with hedonic value,and as needs become more elaborate,utilitarian value is often needed to satiate the need state.