With affect-based evaluation, consumers evaluate products based on the overall feeling that is evoked by the alternative.

Name: With affect-based evaluation, consumers evaluate products based on the overall feeling that is evoked by the alternative.
Brand: Quizplus
Rating: 4.8 (27 reviews)

Question

Quizplus · Accepted Answer

Affect-based evaluation is a type of evaluation in which consumers evaluate products based on the overall feeling or emotion that is evoked by the alternative, rather than focusing on specific features or attributes.

With Affect-Based Evaluation, Consumers Evaluate Products Based on the Overall