Product traces are mental representations of stored knowledge about groups of products.
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Q7: A benefit is a perceived favorable result
Q8: Evaluative criteria are the attributes,features,or potential benefits
Q10: The number of levels and details within
Q11: Affective criteria include emotional, symbolic, and subjective
Q12: Bounded rationality describes the idea that perfectly
Q14: Relevant criteria are the evaluative criteria that
Q16: The different levels of product categories can
Q17: Perceptual attributes are not easily recognized.
Q18: With affect-based evaluation, consumers evaluate products based
Q19: Rational criteria pertain to functional or economic
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