The number of levels and details within each level of a consumer's product categories is influenced by involvement and perceived risk.
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Q1: A feature is a performance characteristic of
Q5: Emotions and mood states play a big
Q6: With benefit-based evaluation, alternatives are evaluated across
Q8: Not all evaluative criteria are equally important.
Q8: Evaluative criteria are the attributes,features,or potential benefits
Q9: Distinctions at basic levels in a consumer's
Q11: Affective criteria include emotional, symbolic, and subjective
Q12: Bounded rationality describes the idea that perfectly
Q14: Relevant criteria are the evaluative criteria that
Q15: Product traces are mental representations of stored
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