Bounded rationality describes the idea that perfectly rational decisions are not always feasible due to constraints found in information processing.
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Q1: A feature is a performance characteristic of
Q8: Not all evaluative criteria are equally important.
Q8: Evaluative criteria are the attributes,features,or potential benefits
Q9: Distinctions at basic levels in a consumer's
Q10: The number of levels and details within
Q11: Affective criteria include emotional, symbolic, and subjective
Q14: Relevant criteria are the evaluative criteria that
Q15: Product traces are mental representations of stored
Q16: The different levels of product categories can
Q17: Perceptual attributes are not easily recognized.
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