Consumers can combine decision rules to arrive at a final solution.

Question

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Consumers often use multiple decision rules or strategies to reach a final solution. For example, they may use a compensatory decision-making approach that weighs multiple attributes of a product against each other, or they may use a non-compensatory approach that eliminates options based on certain criteria. They may also use heuristics, or mental shortcuts, to simplify the decision-making process. Overall, consumers have the flexibility to combine decision rules and adapt their approach based on the situation or their personal preferences.

Consumers Can Combine Decision Rules to Arrive at a Final