When consumers make a decision regarding which laptop computer to purchase, they consider things such as hard disk size, speed, weight, screen size, and so on and the benefits received from each of these features. These attributes, features, and benefits form the consumer's _____ when comparing alternatives.
A) evaluative criteria
B) choice criteria
C) consideration set
D) determinant criteria
E) universal set

Question

Quizplus · Accepted Answer

Evaluative criteria are the attributes, features, and benefits that form the basis of a consumer's decision-making process when comparing alternatives. These criteria are used by consumers to evaluate and compare different products in order to make a purchase decision. Therefore, A is the correct answer as all the features mentioned in the question are evaluative criteria. The other options are not relevant in this context.

When Consumers Make a Decision Regarding Which Laptop Computer to Purchase