_____ attributes are visually apparent and easily recognizable.
A) Objective
B) Perceptual
C) Underlying
D) Primary
E) Determinant

Question

Quizplus · Accepted Answer

Perceptual attributes refer to the characteristics of a product that can be easily noticed and recognized through the senses, such as color, shape, size, texture, and scent. Objective, underlying, primary, and determinant attributes may not be as visually apparent and recognizable as perceptual attributes.

_____ Attributes Are Visually Apparent and Easily Recognizable