The different levels of product categories can be referred to as being either _____.
A) primary or secondary
B) feature or affect
C) utilitarian or hedonic
D) high or low
E) superordinate or subordinate

Question

Quizplus · Accepted Answer

The different levels of product categories are commonly referred to as being superordinate (generic level), basic (product category level), and subordinate (brand level). These terms specify the level of categorization in the product hierarchy, with the superordinate level including the broadest product categories, and the subordinate level including specific brands or individual products. Therefore, option E (superordinate or subordinate) is the best choice.

The Different Levels of Product Categories Can Be Referred to as Being