When deciding which refrigerator to purchase, consumers usually evaluate different models across a set of attributes, such as size and energy costs, instead of just picking one based on overall feeling toward a specific model. This example is best described as a(n) _____ evaluation.
A) affect-based
B) attribute-based
C) limited
D) benefit-based
E) long-term

Question

Quizplus · Accepted Answer

In attribute-based evaluation, consumers evaluate different models based on specific attributes, such as size and energy costs, rather than relying on their overall feelings or emotions towards a specific model.

When Deciding Which Refrigerator to Purchase, Consumers Usually Evaluate Different