It's difficult for consumers to assess the quality of a product just by looking at it. Oftentimes, consumers must use a product to determine the quality level, and even then, it is still sometimes difficult to determine the quality. Quality is best describes as which type of attribute?
A) search attribute
B) underlying attribute
C) hidden attribute
D) secondary attribute
E) subordinate attribute

Question

Quizplus · Accepted Answer

Quality is best described as an underlying attribute because it often requires use or experience to assess, rather than being immediately observable.

It's Difficult for Consumers to Assess the Quality of a Product