Question 1

Customer satisfaction involves:

Accepted Answer

Customer satisfaction is achieved by meeting or exceeding the customer's expectation, not necessarily by pampering or anticipating their every need. Ensuring adequate exercise is also not necessarily related to customer satisfaction.

Question 2

Quality assurance in sustainable tourism involves which of the following?

Accepted Answer

Quality assurance in sustainable tourism involves ensuring the quality of service being provided to visitors, as well as the quality of the resources and attractions being visited. All of these elements are important in ensuring that tourism is sustainable and has a positive impact on the environment, local communities, and the economy. Therefore, the correct choice is D - all of the above.

Question 3

Which of the following is NOT a tool used to gather information about customer satisfaction?

Accepted Answer

All of the above (surveys, interviews, and focus groups) are commonly used tools to gather information about customer satisfaction.

Question 4

Surveys:

Accepted Answer

Surveys are cost effective because they can be distributed electronically or on paper, and do not require the same resources as other forms of data collection such as interviews or focus groups.

Question 5

Focus groups are a form of:

Accepted Answer

Focus groups are a form of qualitative research where a moderator facilitates a group discussion with participants to gather in-depth insights and opinions on a particular topic or product. It is not a survey as it involves a discussion rather than just answering predetermined questions. It is also not secondary or stated data, as the data collected is primary and gathered through interaction with participants.

Question 6

Policies necessary to preserve tourism resources should be evaluated based on:

Accepted Answer

The answer of Policies necessary to preserve tourism resources should...

Question 7

Market segmentation can help businesses and destinations understand consumer demand for sustainability.

Accepted Answer

Market segmentation allows businesses and destinations to identify specific groups of consumers with preferences for sustainability, and tailor their products and services accordingly. This can help attract and retain customers who prioritize sustainability, and provide insights into how to improve sustainability practices.

Question 8

Segmentation assumes that common characteristics will translate into similar travel preferences.

Accepted Answer

Segmentation involves dividing a larger market into smaller groups based on shared characteristics or needs. The assumption is that these groups will have similar preferences or behaviors, allowing businesses to tailor their marketing or product offerings to better serve each segment. However, it is important to note that not all individuals within a segment will have identical preferences or behaviors, and there may be some variation within each group.

Question 9

Psychographic segmentation divides consumers into categories such as age, income, race, family size, and socio-economic status.

Accepted Answer

Psychographic segmentation actually divides consumers into categories based on their attitudes, values, beliefs, personality, lifestyle, and behavior.

Question 10

Sustainable consumption was neglected in the Sustainable Development goals.

Accepted Answer

Sustainable consumption was included as part of Goal 12 of the Sustainable Development Goals (SDGs), which is focused on ensuring sustainable consumption and production patterns.

Question 11

Both the traditional sustainable and steady state approaches to sustainable consumption provide opportunities for tourists to sample local products, learn about environmentally friendly behaviors, and support local people.

Accepted Answer

Both traditional sustainable and steady state approaches focus on promoting sustainable consumption practices, which often involve tourists sampling local products, learning about eco-friendly behaviors and supporting local communities. Therefore, the statement is true.

Question 12

Sustainable consumption has been used to determine a variety of attributes that segment sustainable tourists by demographics.

Accepted Answer

The answer of Sustainable consumption has been used to determine...

Question 13

One reasons for a lack of willingness to pay for sustainability by tourists is that companies generate the greatest impacts and should assume additional costs.

Accepted Answer

This is a commonly held belief that companies should bear the brunt of the costs associated with sustainability measures, rather than passing them on to consumers. However, it is important to recognize that tourists also have a role to play in supporting sustainable practices by being willing to pay for them.

Question 14

Demographic variables are very accurate at predicting sustainability behaviors.

Accepted Answer

While demographic variables may provide some indication of an individual's likelihood to engage in sustainability behaviors, there are many other factors that can influence behavior including personal attitudes, values, and beliefs. Therefore, demographic variables are not always accurate predictors of sustainability behaviors.

Question 15

Travelers from individualistic societies may be more likely to adopt sustainability practices than travelers from collective societies.

Accepted Answer

Travelers from collective societies often have a stronger sense of community and responsibility towards others, which can translate into a greater willingness to adopt sustainability practices that benefit the larger group. In contrast, travelers from individualistic societies may prioritize personal convenience or preferences over sustainable practices.

Question 16

Women are estimated to make upwards of 80 percent of consumption decisions in the household

Accepted Answer

According to multiple sources, women are estimated to make upwards of 80 percent of consumption decisions in the household, including purchases of food, household supplies, and personal care products.

Question 17

People traveling to experience culture were less likely than nature-based tourists to engage in sustainable behaviors when traveling.

Accepted Answer

Studies have shown that tourists who prioritize cultural experiences may not prioritize sustainability, while nature-based tourists are more likely to engage in sustainable behaviors while traveling.

Question 18

There is accurate statistics that show that LOHAS movement is sizable.

Accepted Answer

The answer of There is accurate statistics that show that...

Question 19

LOHAS consumers appear in all demographic levels, including age and income brackets.

Accepted Answer

LOHAS consumers are not limited by age or income and can be found in all demographics.

Question 20

LOHAS consumers are a good target market for ecotourism experiences .

Accepted Answer

LOHAS (Lifestyles of Health and Sustainability) consumers are interested in sustainable and environmentally friendly products and experiences, making them a good target market for ecotourism experiences.

Quiz 5: The Sustainable Traveler